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Hi Life

Hi Life

We are Town & Country Petfoods, owners of the popular HiLife brand of pet food for dogs and cats. Our family-run business is based in Melton Mowbray, a market town in rural Leicestershire.

As pet owners ourselves, we understand just how important our canine companions and feline friends can be. Put simply, our pets are part of the family. It’s why John Parkinson launched the HiLife range of pet food over 30 years ago; providing high quality and tasty meals for the pets we love.


Our Story

Our reputation for being honest, trustworthy and knowledgeable remains at the heart of everything we do. Today our business is run by John’s two sons and his daughter. They are supported by an expert team, some of whom have been with us right from the get-go.

Our business is still growing, reaching a retail sales value of over £40 million in 2019, that's around 50 million HiLife dishes and treats served up every year.

We continue to develop delicious pet food recipes, sourcing exciting new products from around the world. Whether you’re seeking a daily dinner, or a special treat for your pet, you can be sure we put the same care and attention into every meal.

Opening hours

Monday - Friday: 9:00 - 16:30

Saturday: 9:00 - 16:00

Sunday: Closed